MERA was established in 1994 to give all motorcyclists an opportunity to achieve their individual long-distance riding goals.

Since our inception, we have held at least one major endurance rally every year. MERA’s most ambitious project to date—the 10-day/10,000-mile "Ten 'n Ten Rally"—broke new ground on several fronts, including opening up the sport to the general public via an online satellite-tracking map where folks could follow the riders progress. During those 10 days, this map page was viewed more than 112,000 times as spectators watched the drama of the event unfold in real-time.

Each June, MERA also hosts the UTAH 1088. Now in its 23rd year, this 24-hour rally regularly attracts dozens of experienced veterans and curious newcomers to Salt Lake City for what is widely considered to be one of North America’s premier endurance rallies. The UTAH 1088 will keep things interesting for 2011 with the addition of both three-day and 12-hour rally formats designed to challenge motorcyclists of all experience and skill levels.

In 2011, MERA established our new rider mentoring program. By having rally veterans available to mentor new riders, first-timers will be able to ask questions and get advice that will help them better prepare for, and stay safe during, their first endurance rally. This process of getting to know each other before the event also increases the overall fun factor for everyone.